It makes my heart glad to see how much easier it has become to make cruelty-free choices, and makeup is no exception. Not too long ago I wrote about EcoTools, a cruelty-free line of makeup brushes (brushes used to be particularly difficult to find in a cruelty-free variety). Today I share my latest find from a recent trip to the new neighborhood organic superstore.

PeaceKeeper’s Eco-Sensual Balm, for lips.

PeaceKeeper Cause-Metics is, according to their bio, the first cosmetic line to give all of its after tax distributable profits to women’s health advocacy & human rights issues. They support animals, fair labour and all things natural, and eschew chemicals and slave labour.

PeaceKeeper makes a wide assortment of nail polish, lipstick, lip gloss and, of course, the lip balm. None of the products are tested on animals. Some of the makeup contains Carmine, so vegans beware – all vegan (Carmine-free) products are marked with a ‘V’ – as the lip balm is.

The natural mineral based nail polishes are particularly nice and, according to their site, rated one of the safest paint-based nail polishes around the world. They are also free of harmful chemical nasties such as formaldehyde, toluene, and acetone, and have no FD&C colors, parabens, or phthalates. The French Manicure Kit is particularly sweet and is entirely vegan. It includes: Nail Renewal Oil, Paint Me Eternal Top/Bottom Coat (clear), Paint Me Tranquil (soft, subtle translucent pink), and Paint Me Tender (the requisite opaque white), and French manicure tape for foolproof tip application. The oil and each of the polishes also come separately.

The Nail Renewal Oil is an absolute delight. Made with sweet almond oil, ginseng root extract, myrrha extract, and vitamin E, your cuticles and nails will reward you for using it by looking their smooth revitalized best, making it an absolute must have for my makeup shelf – and it smells awesome too. A little aromatherapy can’t hurt.

But I digress. Eco-Sensual Balm goes on clear and moisturizes your lips with all-natural, 100% vegan, 73% organic ingredients. I stress the goes on clear aspect for all the men who, like my husband, would sooner let their lips fry than apply a lip balm with even the most minuscule amount of colour. The lip balm contains the following ingredients: organic palm oil, organic virgin olive oil, candelilla wax, organic jojoba oil, organic coconut oil, essential oil of spearmint, tocopherol (vitamin E), grapeseed oil, rosemary extract, and vitamin C.

Your lips are left feeling soft, smooth and minty. I’m a firm believer that all lip balms should be minty – personally, I don’t think anything soothes as much as the cooling sensation of mint on the lips, particularly in summer.

It’s nice to see another new company making an effort to operate with ethics and in the spirit of philanthropy to bring us cruelty-free, organic, natural products, many of which are entirely vegan.

It does make my heart glad.

The side of my Eco-Sensual balm reads, ‘Deep healing for your lips and the world.’ Agreed.