I was flipping through the pages of a fashion mag today when I happened upon a small blurb about celebrity vegan Alicia Silverstone and a comment she made about a new line of makeup brushes made by EcoTools. If you know anything about makeup brushes you know that most of them are made with animal hair. What caught my eye about this particular line of brushes was the phrase ‘cruelty-free’. This merited some investigation I thought. A small bit of surfing later and after having read up on this delightful new product I’ve decided I must have them.

Not only are EcoTools made with cruelty free hair (they are made of taklon, a synthetic material), but they are also made using natural and recycled materials. The handles are made from the notoriously sustainable bamboo and the the metal cuffs are made from recycled aluminum cans. Even the reusable pouch is biodegradeable. Plus, the brushes are soft, the importance of which cannot be understated, and they were designed by a makeup professional who knows how these things are supposed to work. We want our brushes to be as comfortable to use as they are effective. They’re also really attractive and chances are, if you’re applying makeup, looks probably matter to you.

As if they didn’t already sound amazing enough, EcoTools has also joined up with 1% For The Planet, an organization made up of businesses that contribute 1% of their sales to environmental groups around the globe. Cruelty-free? Check. Environmentally conscious? Check. Sustainable? Check. Recyclable? Check. Girly? Check. Sounds like a winner to me.